About Us

Social Innovation Generation (SiG) was a group who believed that serious social problems can be solved. Our focus was on fostering social innovation to achieve impact, durability and scale by engaging the creativity and resources of all sectors. The partnership was disbanded at the end of 2017 after concluding that conditions for social innovation in Canada were well seeded for others to take on leadership and championship work. This site now stands as an archive.

Partners in Social Innovation Generation

SiG was a collaborative partnership founded by The J.W. McConnell Family Foundation, the University of Waterloo, the MaRS Discovery District, and the PLAN Institute. Our ultimate goal was to support whole system change through changing the broader economic, cultural and policy context in Canada to allow social innovations to flourish. Read more

SiG Mission

Social Innovation Generation (SiG) seeks to address Canada’s social and ecological challenges by creating a culture of continuous social innovation. Our focus is on social innovation that has the potential for impact, durability and scale.

In order to nurture the health, resilience and vibrancy of our linked social, economic and ecological systems SiG works to develop a living laboratory of social experiments that have the potential to achieve system change and improve the well-being of Canadians.

Particular attention is paid to innovations that engage vulnerable and excluded people, that encourage and benefit from the abundant natural, social and cultural diversity of Canada and its rich heritage of innovation.

The responsibility for addressing our social problems cannot be delegated to any one group or sector. Our aim is to search for solutions that engage the creativity and resources of all sectors.

We see SiG as its own living laboratory where we can experiment with a different way of telling a story, learning new practices for tipping or changing systems, and the creation of new possibilities for building resilience.

Leveraging, Sharing, Collaborating and Learning



For information about Social Innovation Generation please contact the McConnell Foundation.

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